20 Split Tests You Should Run to Increase Your Sales and Signup Rates

A/B testing (AKA split testing) compares two versions of a landing page or marketing asset and measures the difference in performance. Basically, it’s a competition. You’re letting two elements battle it out for the top spot. You never test more

How to Setup and Track Conversions Using the Facebook Pixel

Even if you’re not yet running Facebook ads, if you haven’t yet set up a “Facebook Pixel” on your website then you’re potentially losing out on a lot of valuable data which you may use at some point in the

10 Ways to Increase Revenue from Your Sample Library & Plugins

With many online re-sellers and distributors to choose from, customers expect (and demand) more from their online shopping experience and you have to work harder than ever to compete for their dollars. Any business that sells its products online, whether

Beginner’s Guide to Running Facebook Ads For Sample Libraries & Plugins

By now, you’ve probably already had the joy of a retargeted ad stalking you all over Facebook and Instagram for weeks after browsing an online shop. There’s a reason why they’re so popular – they work.   If you don’t already,

How to Track Conversions From Banners Ads (and Other Media) Using Google Analytics

No matter what type of products you sell (sample libraries, plugins, soundsets etc.) as you grow your music software company, you want to ensure you’re getting the best return for your advertising spend on the platforms you’re advertising on (ROI

The 32 Most Useful WooCommerce Plugins for Selling Sample Libraries & Plugins

If you’re using WooCommerce for your store to sell sample libraries, plugins or soundsets for synths, then you’ll know there are tens of thousands of plugins available to extend the functionality of your store – but which ones are actually

The Most Popular eCommerce Store Platforms for Selling Sample Libraries & Plugins

So you've created a sample library, sample pack or plugin and now you want to sell it, but where do you start? The first steps in creating your online store can seem daunting - what platform should you use, how