20 Split Tests You Should Run to Increase Your Sales and Signup Rates

A/B testing (AKA split testing) compares two versions of a landing page or marketing asset and measures the difference in performance. Basically, it’s a competition. You’re letting two elements battle it out for the top spot. You never test more

How to Setup and Track Conversions Using the Facebook Pixel

Even if you’re not yet running Facebook ads, if you haven’t yet set up a “Facebook Pixel” on your website then you’re potentially losing out on a lot of valuable data which you may use at some point in the

10 Ways to Increase Revenue from Your Sample Library & Plugins

With many online re-sellers and distributors to choose from, customers expect (and demand) more from their online shopping experience and you have to work harder than ever to compete for their dollars. Any business that sells its products online, whether

Beginner’s Guide to Running Facebook Ads For Sample Libraries & Plugins

By now, you’ve probably already had the joy of a retargeted ad stalking you all over Facebook and Instagram for weeks after browsing an online shop. There’s a reason why they’re so popular – they work.   If you don’t already,