20 Split Tests You Should Run to Increase Your Sales and Signup Rates

A/B testing (AKA split testing) compares two versions of a landing page or marketing asset and measures the difference in performance. Basically, it’s a competition. You’re letting two elements battle it out for the top spot. You never test more

How to Setup and Track Conversions Using the Facebook Pixel

Even if you’re not yet running Facebook ads, if you haven’t yet set up a “Facebook Pixel” on your website then you’re potentially losing out on a lot of valuable data which you may use at some point in the