19 Email Marketing Platforms for your Music Software Business
Nowadays there are literally hundreds of options for email marketing and its difficult to tell which one is right for you, especially if you’re only getting started. Thankfully as there are so many options, there’s always something for whatever size
Cost Reduction & Optimisation Tips for Sample Library & Plugin Companies
With the current market conditions of excessive inflation, oversaturation of products and recession looming, now more than ever customers are being very careful with their money and beginning to spend less. Across the industry, many companies are seeing reduced customer
20 Split Tests You Should Run to Increase Your Sales and Signup Rates
A/B testing (AKA split testing) compares two versions of a landing page or marketing asset and measures the difference in performance. Basically, it’s a competition. You’re letting two elements battle it out for the top spot. You never test more
How to Setup and Track Conversions Using the Facebook Pixel
Even if you’re not yet running Facebook ads, if you haven’t yet set up a “Facebook Pixel” on your website then you’re potentially losing out on a lot of valuable data which you may use at some point in the
10 Ways to Increase Revenue from Your Sample Library & Plugins
With many online re-sellers and distributors to choose from, customers expect (and demand) more from their online shopping experience and you have to work harder than ever to compete for their dollars. Any business that sells its products online, whether
Beginner’s Guide to Running Facebook Ads For Sample Libraries & Plugins
By now, you’ve probably already had the joy of a retargeted ad stalking you all over Facebook and Instagram for weeks after browsing an online shop. There’s a reason why they’re so popular – they work. If you don’t already,
