With the current market conditions of excessive inflation, oversaturation of products and recession looming, now more than ever customers are being very careful with their money and beginning to spend less. Across the industry, many companies are seeing reduced customer
A/B testing (AKA split testing) compares two versions of a landing page or marketing asset and measures the difference in performance. Basically, it’s a competition. You’re letting two elements battle it out for the top spot. You never test more